{"id":6336,"date":"2026-06-17T10:01:02","date_gmt":"2026-06-17T07:01:02","guid":{"rendered":"https:\/\/flexiblebit.com\/building-an-employer-brand\/"},"modified":"2026-06-17T10:02:00","modified_gmt":"2026-06-17T07:02:00","slug":"building-an-employer-brand","status":"publish","type":"page","link":"https:\/\/flexiblebit.com\/en\/building-an-employer-brand\/","title":{"rendered":"Building an Employer Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6336\" class=\"elementor elementor-6336 elementor-5301\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f648bc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f648bc1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b54ff5\" data-id=\"2b54ff5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc704a5 elementor-nav-menu__align-end elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"dc704a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"\u041c\u0435\u043d\u044e\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-dc704a5\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-3333\"><a href=\"https:\/\/flexiblebit.com\/en\/\" class=\"elementor-item\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4784\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/\" class=\"elementor-item\">Information Security<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4765\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/\" class=\"elementor-sub-item\">Information Security<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4767\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/compliance\/\" class=\"elementor-sub-item\">Compliance and Regulatory Services<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4768\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/employee-training-and-awareness-programs\/\" class=\"elementor-sub-item\">Employee Training and Awareness Programs<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4766\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/audit-and-assurance-services\/\" class=\"elementor-sub-item\">Audit and Assurance Services<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4770\"><a href=\"https:\/\/flexiblebit.com\/en\/nis2-readiness-assessment\/\" class=\"elementor-sub-item\">NIS2 Readiness Assessment<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3433\"><a href=\"https:\/\/flexiblebit.com\/en\/coaching\/\" class=\"elementor-item\">Coaching<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4773\"><a href=\"https:\/\/flexiblebit.com\/en\/coaching\/\" class=\"elementor-sub-item\">Coaching<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4771\"><a href=\"https:\/\/flexiblebit.com\/en\/stress-management\/\" class=\"elementor-sub-item\">Stress Management<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4772\"><a href=\"https:\/\/flexiblebit.com\/en\/training\/\" class=\"elementor-item\">Training<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4774\"><a href=\"https:\/\/flexiblebit.com\/en\/services\/\" class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4775\"><a href=\"https:\/\/flexiblebit.com\/en\/services\/research\/\" class=\"elementor-sub-item\">Research<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-4763\"><a href=\"https:\/\/flexiblebit.com\/en\/blog\/\" class=\"elementor-item\">Blog<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-53 wpml-ls-item wpml-ls-item-bg wpml-ls-menu-item wpml-ls-first-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-53-bg\"><a href=\"https:\/\/flexiblebit.com\/\" title=\"Switch to Bulgarian\" aria-label=\"Switch to Bulgarian\" class=\"elementor-item\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/flexiblebit.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/bg.png\"\n            alt=\"Bulgarian\"\n            loading=\"lazy\"\n            \n            \n    \/><\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-dc704a5\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-3333\"><a href=\"https:\/\/flexiblebit.com\/en\/\" class=\"elementor-item\" tabindex=\"-1\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4784\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/\" class=\"elementor-item\" tabindex=\"-1\">Information Security<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4765\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Information Security<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4767\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/compliance\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Compliance and Regulatory Services<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4768\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/employee-training-and-awareness-programs\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Employee Training and Awareness Programs<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4766\"><a href=\"https:\/\/flexiblebit.com\/en\/information-security\/audit-and-assurance-services\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Audit and Assurance Services<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4770\"><a href=\"https:\/\/flexiblebit.com\/en\/nis2-readiness-assessment\/\" class=\"elementor-sub-item\" tabindex=\"-1\">NIS2 Readiness Assessment<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3433\"><a href=\"https:\/\/flexiblebit.com\/en\/coaching\/\" class=\"elementor-item\" tabindex=\"-1\">Coaching<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4773\"><a href=\"https:\/\/flexiblebit.com\/en\/coaching\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Coaching<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4771\"><a href=\"https:\/\/flexiblebit.com\/en\/stress-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Stress Management<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4772\"><a href=\"https:\/\/flexiblebit.com\/en\/training\/\" class=\"elementor-item\" tabindex=\"-1\">Training<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4774\"><a href=\"https:\/\/flexiblebit.com\/en\/services\/\" class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4775\"><a href=\"https:\/\/flexiblebit.com\/en\/services\/research\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Research<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-4763\"><a href=\"https:\/\/flexiblebit.com\/en\/blog\/\" class=\"elementor-item\" tabindex=\"-1\">Blog<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-53 wpml-ls-item wpml-ls-item-bg wpml-ls-menu-item wpml-ls-first-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-53-bg\"><a href=\"https:\/\/flexiblebit.com\/\" title=\"Switch to Bulgarian\" aria-label=\"Switch to Bulgarian\" class=\"elementor-item\" tabindex=\"-1\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/flexiblebit.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/bg.png\"\n            alt=\"Bulgarian\"\n            loading=\"lazy\"\n            \n            \n    \/><\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-132ab22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"132ab22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5817092\" data-id=\"5817092\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bec550 elementor-widget elementor-widget-spacer\" data-id=\"1bec550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61bdc10 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"61bdc10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f88c4dd\" data-id=\"f88c4dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9aef54 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"a9aef54\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\u0421\u043b\u0430\u0439\u0434\u043e\u0432\u0435\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-13eb5b9 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"\u0420\u0430\u0431\u043e\u0442\u043e\u0434\u0430\u0442\u0435\u043b\u0441\u043a\u0430 \u043c\u0430\u0440\u043a\u0430 - \u0430\u0442\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 - \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f - \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 - \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 - \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 - \u0434\u044a\u043b\u0433\u043e\u0433\u043e\u0434\u0438\u0448\u043d\u0438 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438 - \u043f\u043e\u0434\u0431\u043e\u0440\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Building an Employer Brand<\/div><div class=\"elementor-slide-description\"><p>Or How to Attract and Retain Highly Qualified Employees<\/p>\n<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-359827d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"359827d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b07a153\" data-id=\"b07a153\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed3184b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ed3184b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1> <\/h1><h4> <\/h4><div class=\"page_title__bread-crumb\"> <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-334607b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"334607b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9db29c8\" data-id=\"9db29c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a7f53 elementor-widget elementor-widget-spacer\" data-id=\"90a7f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32f9061 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"32f9061\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0249b40\" data-id=\"0249b40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e45b67a elementor-hidden-tablet elementor-hidden-mobile elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e45b67a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">Our Services<\/span><\/h4><p><span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/flexiblebit.com\/en\/organizational-consulting\/\">Organizational Consulting<\/a><\/span><\/p><p><span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/flexiblebit.com\/en\/team-building\/\">Team Building<\/a><\/span><\/p><p><span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/flexiblebit.com\/en\/building-an-employer-brand\/\">Building an Employer Brand<\/a><\/span><\/p><p><span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/flexiblebit.com\/en\/research-and-analysis-of-the-organization\/\">Organizational Research and Analysis<\/a><\/span><\/p><p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/flexiblebit.com\/en\/information-security\/\"><span style=\"text-decoration: underline;\">Information Security<\/span><\/a><\/span><\/p><p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/flexiblebit.com\/en\/coaching\/\"><span style=\"text-decoration: underline;\">Coaching<\/span><\/a><\/span><\/p><p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/flexiblebit.com\/en\/stress-management\/\"><span style=\"text-decoration: underline;\">Stress Management<\/span><\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/flexiblebit.com\/en\/managed-phishing-simulations\/\"><span style=\"color: #ffffff; text-decoration: underline;\">Managed phishing simulations<\/span><\/a><\/span><\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-516bc16\" data-id=\"516bc16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e82b7ab elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e82b7ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e3f87cb\" data-id=\"e3f87cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0277765 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0277765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>What is an employer brand?<\/h3><p>The term \u201cemployer brand\u201d began to take shape in the 1990s, with the original definition proposed by Simon Barrow and Tim Ambler (Ambler, T. and Barrow, S. (1996), \u201cThe Employer Brand,\u201d <em>Journal of Brand Management<\/em>, Vol. 4, pp. 185\u2013206) was a package of functional, economic, and psychological benefits provided by the job and identified with the hiring company. Currently, the employer brand is closer to Minchington\u2019s 2010 definition in *Employer Brand Leadership \u2013 A Global Perspective, in which he defines the employer brand as the organization\u2019s image as a \u201cgreat place to work\u201d in the minds of current employees and all interested external stakeholders.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f9674 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"84f9674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #000000;\">When do I need an employer brand?<\/span><\/h3><p><span style=\"color: #000000;\">An employer brand isn\u2019t something you create\u2014at least not in the sense of \u201cI\u2019ll make a decision now and start building an employer brand.\u201d Since it\u2019s connected to the people in the company and all external stakeholders, an employer brand is therefore established when the company is founded\u2014meaning every company has its own employer brand. In fact, we should ask ourselves the following questions: How do I manage my employer brand? Do I need to do anything for my employer brand? What will I gain if I have a strong employer brand? How can I develop a strong employer brand?    <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2cc23b4\" data-id=\"2cc23b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3bb3eed elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3bb3eed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e79cc1f\" data-id=\"e79cc1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-070c2db elementor-widget elementor-widget-spacer\" data-id=\"070c2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c20f86 elementor-widget elementor-widget-text-editor\" data-id=\"2c20f86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>What are the benefits for me of developing my employer brand?<\/h3><p>The benefits for organizations that build and maintain a strong employer brand are:<\/p><ul><li>Increasing the company&#8217;s visibility, which attracts more job applicants<\/li><li>The number of candidates who accept the job offer from the company is increasing<\/li><li>Employee turnover at the company is decreasing, and there are more long-term employees<\/li><li>The costs of hiring recruitment consultants are being reduced<\/li><li>Lower employee turnover increases productivity<\/li><li>Employee engagement is increasing<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d850194\" data-id=\"d850194\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee2bc70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee2bc70\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acdb4ba\" data-id=\"acdb4ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e38f5dc elementor-widget elementor-widget-spacer\" data-id=\"e38f5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-048629f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"048629f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2758baf\" data-id=\"2758baf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e032e elementor-hidden-desktop elementor-widget elementor-widget-text-editor\" data-id=\"75e032e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">Our Services<\/span><\/h4><p><span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/flexiblebit.com\/en\/organizational-consulting\/\">Organizational Consulting<\/a><\/span><\/p><p><span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/flexiblebit.com\/en\/team-building\/\">Team Building<\/a><\/span><\/p><p><span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/flexiblebit.com\/en\/building-an-employer-brand\/\">Building an Employer Brand<\/a><\/span><\/p><p><span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/flexiblebit.com\/en\/research-and-analysis-of-the-organization\/\">Organizational Research and Analysis<\/a><\/span><\/p><p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/flexiblebit.com\/en\/information-security\/\"><span style=\"text-decoration: underline;\">Information Security<\/span><\/a><\/span><\/p><p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/flexiblebit.com\/en\/coaching\/\"><span style=\"text-decoration: underline;\">Coaching<\/span><\/a><\/span><\/p><p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/flexiblebit.com\/en\/stress-management\/\"><span style=\"text-decoration: underline;\">Stress Management<\/span><\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/flexiblebit.com\/en\/managed-phishing-simulations\/\"><span style=\"color: #ffffff; text-decoration: underline;\">Managed phishing simulations<\/span><\/a><\/span><\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Building an Employer Brand Or How to Attract and Retain Highly Qualified Employees Our Services Organizational Consulting Team Building Building an Employer Brand Organizational Research and Analysis Information Security Coaching Stress Management Managed phishing simulations What is an employer brand? The term \u201cemployer brand\u201d began to take shape in the 1990s, with the original definition [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-6336","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Strategic employer branding by Flexible Bit. 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